The story of Christian Dior

Christian Dior boutique on the corner of avenue Montaigne and rue François Ier, circa 1960.
A symbol of elegance and innovation, Christian Dior has left its mark on the world of haute couture with its revolutionary creations and timeless style. From the launch of its first collection to the international influence of the brand under the aegis of LVMH, let's discover the incredible journey of the house of Dior.

The creation of Christian Dior

The story of Christian Dior begins in 1946 in Paris, when Christian Dior, a couturier passionate about art and fashion, decided to open his own fashion house with the financial support of Marcel Boussac, a textile industrialist. On February 12, 1947, Dior presented its first collection, which revolutionized women's fashion. Named “New Look” by fashion editor Carmel Snow, this collection is distinguished by its long, voluminous skirts, cinched waist and rounded shoulders. This innovative style restored a feminine and glamorous silhouette to post-war women, marking the beginning of the global success of the Dior house.

Model Tania presenting the bar suit during the fashion show for the first collection, 1947

The Christian Dior era

The immediate success of the “New Look” propelled Dior to the top of haute couture. In just a few years, he opened boutiques in New York and London, and expanded his range with lines of perfumes, accessories and ready-to-wear. On March 4, the Christian Dior Parfums company was created. Serge Heftler-Louiche, childhood friend of Christian Dior, is in charge of its management. In December 1947, the house's first fragrance was launched: Miss Dior. Her artistic vision and sense of elegance transformed women's fashion, influencing generations of designers and redefining the standards of haute couture.

Succession and innovation

After the sudden death of Christian Dior in 1957, his young assistant, Yves Saint Laurent, took over at just 21 years old. Saint Laurent continues Dior's legacy while bringing its own avant-garde vision, as evidenced by its famous "Trapèze" collection of 1958. In 1960, Marc Bohan became artistic director and kept the house at the top with his classic and sophisticated designs . Under his leadership, Dior continued to prosper, opening new boutiques and diversifying its offerings.

In the 1980s, Gianfranco Ferré became the first non-French designer to lead Dior, bringing an opulent and architectural style. In 1996, John Galliano, known for his theatrical and extravagant creations, was named artistic director. Galliano reinvents Dior with spectacular shows and daring collections, attracting a new generation of customers.

Yves Saint Laurent avenue Montaigne after the presentation of his first collection for Christian Dior.

Artistic collaborations

One of the keys to Dior's continued success is its innovative artistic collaborations. The house has often called on contemporary artists, such as Jeff Koons and Judy Chicago, for unique creations. Partnerships with renowned architects, such as Kazuyo Sejima for the Tokyo flagship store, have also marked Dior's innovation. By incorporating elements of popular culture, such as the "Lady Dior" bag associated with Princess Diana and frequent appearances in films and television series, Dior continues to reinforce its glamorous and timeless image.

Iconic creations

The Bar tailor:

Composed of an ivory shantung jacket fastened with five buttons and a pleated black woolen skirt, this suit, made by the very young Pierre Cardin, became the emblem of the New Look.



The Dior Book Tote:

Reflecting the expertise of the House, the Dior Book Tote bag, created by Maria Grazia Chiuri, exalts the emblems of the women's wardrobe. This iconic accessory, with its Dior Oblique pattern, is made with exclusive three-dimensional embroidery. Sewing machines, guided by expert hands, meticulously reproduce this graphic design and its precious details.

Today, the house of Dior continues to shine under the direction of Maria Grazia Chiuri and the supervision of LVMH. With more than 200 boutiques around the world and collections that combine tradition and innovation, Dior remains an essential reference in fashion and luxury. Christian Dior's legacy lives on through his timeless creations and his undeniable influence on haute couture.

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